CX Workout relies on different types of partnerships each and every day to bring our mission to life.
Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit qualtrics.com.
itracks is a premier online mobile market research firm, with a full suite of qualitative products that are the perfect complement to CX Workout’s research and design capabilities. CX Workout’s Journey Mapping Platform is a real-time solution for companies that enables them to connect directly with customers by collecting videos and images, ratings, comments and more. Together they provide breadth and depth when capturing every aspect of the Customer Journey.
Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals. With a reach that encompasses 60+ million people globally, Dynata is the cornerstone for precise, trustworthy, quality data. The company has built innovative data services and solutions around its core first-party data offering to bring the voice of the customer to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers globally.
Digital Transformation Collaborators
David L. Rogers
David Rogers is a consultant, speaker, and author of The Digital Transformation Playbook. He teaches digital strategy and marketing to executives at Columbia Business School and has advised numerous companies, including GE, Google, Toyota, IBM, Pernod Ricard and Visa.
Geoffrey Parker is a professor of engineering at Dartmouth College, where he also serves as Director of the Master of Engineering Management Program. In addition, he is a research fellow at MIT’s Initiative for the Digital Economy, where he leads platform industry research studies and co-chairs the annual MIT Platform Strategy Summit. He holds a B.S.E. from Princeton as well as a Ph.D. and M.S. from MIT. Mr. Parker has made significant contributions in the field of network economics and strategy as co-developer of the theory of “two-sided” markets. He is co-author of the book Platform Revolution.
Marshall Van Alstyne
As Questrom Chair of Management and co-author of the international bestseller, Platform Revolution, Professor Van Alstyne is a leading expert on network business models. He conducts research on information economics, covering such topics as the economics of networks, intellectual property, social effects of technology, and IT productivity. As co-developer of the concept of “two-sided networks,” he has been a major contributor to the theory of network effects. He holds a B.A. from Yale and a Ph.D. and M.S. from MIT. “Strategies for Two-Sided Markets,” an article he co-authored with Geoff Parker, has become a Harvard Business Review classic, and one of the top 50 articles of all time.