CXW/Digital can help your management team develop the leadership skills and mindset necessary to compete in a world transformed by platform business models, big data and machine learning. We work with teams to develop two-sided and multi-sided platform based business models based on the research and methods developed by the world’s leading authorities.
Digital transformation is not about technology; it is about strategy, leadership, and new ways of thinking about the best way to connect with customers in a new, hyper-connected world.
David L. Rogers, Columbia Business School
CX Workout has partnered with Professor David Rogers of Columbia Business School to introduce a new management program: Accelerating Digital Leadership, based on his best-selling book: The Digital Transformation Playbook – Rethink Your Business for the Digital Age.
The program is centered around five domains of digital transformation. Each of the domains has a core strategic theme that provides a point of departure for each participant’s digital strategy.
Accelerating Digital Leadership equips individuals and teams with best practices and practical tools to translate each theme into a specific application in their organization. Highlights of the program include:
Digital Business Model
One of the most important aspects of digital transformation is the role that platform-based business models are playing in fundamentally resetting the competitive playing field. CX Workout has partnered with two of the world’s foremost thought leaders in platform strategy: Dr. Geoffrey Parker and Dr. Marshall Van Alstyne, co-authors of Platform Revolution, to provide our clients with consulting and actionable learning experiences design to help them plan, evaluate and prototype a platform-based version of their current business.
With a successful prototype locked down, some clients will move on to building a Minimal Viable Product, while others will choose to proceed directly to a phased “soft launch” of the new business model. During a soft launch, features and additional monetization streams can be introduced as customer network effects begin to grow, rates of adoption can be anticipated and the optimal go-to-market strategy can be identified and tested.
Are you already delivering on the promise of digital transformation? Take our quick survey to find out. On a scale of 1 (Strongly Disagree) to 10 (Strongly Agree), rate the following five statements. After you submit your selection, you'll be shown your score and recommended next steps.
1. Customers: We are focused on our customer’s changing digital habits and path to purchase.
2. Data: Our data strategy is focused on how to turn data into new value.
3. Innovation: We innovate in rapid cycles, using prototypes to learn quickly.
4. Value: We invest in new ventures even if they compete with our current business.
5. Platforms: We look to create value through platforms and external networks.