of offline consumers look up more information online now versus a few years ago.


increase in “near me” search interest in the past years.


of smartphone users turn to their phones for ideas while doing a task.


of smartphone users consult their phones while in a store deciding what to buy.

The CX Workout Research and Design Platform can drastically reduce the time it takes to uncover “moments that matter” through data collection powered by our targeted customer panels and next generation research platform. Our approach follows four simple steps to achieve breakthrough results.

1 Map the Customer Journey
2 Recruit Customers
3 Identify Moments that Matter
4 Co-Creation Design Sessions

1 Map the Customer Journey

We go beyond mapping the customer journey by turning it into a media rich narrative. The invisible becomes visible, motivations are revealed, and behaviors observed.

FREE CX Journey Best
Practices Self– Assessment

Click the arrow to access our FREE
Self-Assessment based on journey mapping

CX Workout Video

Click the arrow to watch a brief video
demonstrating many of the features
of the CX Workout Software

2 Recruit Customers

We can either help you recruit your own customers or for clients that want access to a top quality panel, CX Workout has partnered with one of the highest rated research firms in the world. Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences. Insight professionals around the world rely on their simplified solutions to help them innovate and grow. Every project, no matter the size or type, is supported by a dedicated, always-available team of professionals.

3 Identify Moments that Matter

CX Workout provides a range of tools to accomplish almost any research task, including inviting customers to complete mobile-enabled “Missions” capturing the details of their experience with videos, pictures, and survey questions. To go even deeper, we can conduct online focus groups using artificial intelligence to group customers into attitudinal segments and rank ordering their top scoring opinions on any topic, in real time. CX Workout provides the widest range of software and services to identify those moments in the customer experience that matter most.

Quick Segmentation Survey

Live Online, Chat-Based Focus Group

Quantitative Insights to Qualitative Questions

4 Co-Creation Design Sessions

Building on the insights gathered, the CX Workout consultant will facilitate a breakthrough design session to apply proven principles of behavioral science to deliver a more memorable, advocacy building experience for your customers

The CX Workout Network

CX Workout has partnered with leading consultants to provide expert services that support application of the software platform.
Certified CX Workout Network Consultants include:

Annette Franz of CX Journey: Annette Franz is CEO of CX Journey Inc, a boutique consulting firm specializing in helping clients ground and frame their customer experience strategies in/via customer understanding. Her passion lies in teaching companies about customer experience and helping them understand the importance of the employee experience to a great customer experience. She has 25 years of experience in the CX space and has been recognized as one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and by several other organizations as a top influencer in Customer Experience. She is an active CXPA member, as a CX Expert, CX Mentor, and a SoCal Local Networking Team Lead; she also serves as an executive officer on the association’s Board of Directors.

Reach Annette at: annette@cx-journey.com

Andrea Memenas of Lightswitch: As founder and Chief Experience Officer at Lightswitch, Andrea Memenas helps clients build brand and bottom line by turning customers into raving fans. Having done customer experience work for over 14 years, she is a pioneer in the field, assisting both B2C and B2B companies identify, design and operationalize customer-centric change. Her innovative work has energized clients such as Experian, American Airlines, Pacific Gas & Electric, Gateway and AMD to improve their customer experience and achieve profitable business growth.

Reach Andrea at: andrea@lightswitchcx.com

Jeannie Walters of 360Connext: Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in evaluating and improving the customer journey. Jeannie is a Certified Customer Experience Professional (CCXP), a CX Expert Panel member for the Customer Experience Professionals Association, a Professional Member of the National Speakers Association, and a TEDx speaker. She also co-hosts a top-rated podcast on customer experience and customer service, Crack The Customer Code. She’s passionate about making the everyday interactions we all have as customers better and writes, speaks, studies and trains on customer experience and patient experience issues around the world. Her mission is “To Create Fewer Ruined Days for Customers.”

Reach Jeannie at: jeannie@360connext.com

Mike Wittenstein of StoryMiners: Mike Wittenstein is the founder of StoryMiners, one of the world’s first experience design agencies. With over 500 projects in over two dozen countries, StoryMiners knows how to help brands connect with their customers—primarily through experience design, journey mapping, cultural architecture, and capability building. As a consultant, coach, designer, or speaker, Mike inspires people and gets them thinking and doing! He works in four languages (English, Portuguese, Spanish, and Russian). His focus is on value creation for clients and how to make deliver them in ways that last.

Reach Mike at: mike@storyminers.com

Steven Carleton of CustomerMatters:  Steven Carleton spent the last 15+ years in Silicon Valley building and leading teams at eBay, Apple, Genentech, and Sun Microsystems. Prior to his corporate career he flew rescue helicopters and ran flight operations for the Pacific area in the US Coast Guard. He has deep experience in the operational excellence domain, and though he loves that work, his passion is Customer Experience (CX). After leaving eBay, Steven started CustomerMatters, a CX consultancy. His unique offering marries the ability to not only assess and diagnose a client’s CX state and desires with a ‘roll up the sleeves’ operational experience that helps clients execute their CX strategies.

Reach Steven at: steven@customermatters.io

CX Workout is also pleased to partner with Pivot Technology Solutions. By providing the world’s leading technology solutions and services, Pivot helps their customers streamline operations, generate cost savings, and improve daily business processes. Pivot has created a portfolio of operating companies and partners, differentiated in their respective markets by superior competencies and an unmatched commitment to total customer satisfaction. The Company creates advantages for its customers through combining IT solutions design and implementation expertise with the best technologies available.

Take the Next Step!

Contact us to learn how the CX Workout Research and Design platform can accelerate customer-driven innovation in your company by emailing info@cxworkout.com or calling 855-204-2012