CX Workout Announces a New Collaboration with Platform Revolution Co-Authors Geoff Parker and Marshall Van Alstyne

Modified: June 24, 2019 at 8:34 am


BOSTON, MA. (January 7, 2019) – CX Workout, a subsidiary of the Service Profit Chain Institute, has announced an exciting collaboration with Professors Geoff Parker of Dartmouth College and Marshall Van Alstyne of the Questrom School of Business to introduce a new set of consulting and leadership development programs that leverage their best-selling book co-authored with Sangeet Choudary : Platform Revolution – How networked markets are transforming the economy and how to make them work for you. (W.W. Norton & Company Inc.)


“Platform Revolution has become the definitive guide for organizations trying to navigate new digital business models that will serve them into the next decade,” commented CX Workout CEO Joe Wheeler, “we are delighted to be working with Geoff and Marshall to scale their insights and knowledge to our clients who have come to realize that platform-based business models are the future.”


“Marshall and I are sincerely excited about this partnership with the CX Workout team.” commented Prof. Parker. “I feel like both the consulting and leadership development programs we will collaborate around will have a powerful impact on any organization sincerely trying to re-think how they will need to compete in this new world of platform economics.”


Professors Parker and Van Alstyne are co—sponsors of the highly acclaimed MIT Platform Strategy Summit and Boston University Platform Research Symposium held in July each year. For more information on attending the 2019 event, visit the MIT Initiative on the Digital Economy website:


For more information on CX Workout’s consulting and leadership development capabilities on these and other topics, visit us at


About CX Workout

CX Workout is a full service CX design/consulting firm and a subsidiary of the Service Profit Chain Institute. The Service Profit Chain Institute was founded in 2005 by Joe Wheeler and Professors James Heskett and W. Earl Sasser of the Harvard Business School. Its mission is to help clients succeed by connecting the links between employees, customers and profits.


About Geoffrey Parker

Geoffrey Parker is a professor of engineering at Dartmouth College where he also serves as Director of the Master of Engineering Management Program. In addition, he is a research fellow at MIT’s Initiative for the Digital Economy where he leads platform industry research studies and co-chairs the annual MIT Platform Strategy Summit. He received a B.S.E. from Princeton and MS and PhD from MIT. Parker has made significant contributions to the field of network economics and strategy as co-developer of the theory of “two-sided” markets. He is co-author of the book “Platform Revolution.”


About Marshall Van Alstyne

Professor Van Alstyne is Questrom Chair of management and co-author of the international bestseller Platform Revolution. He is one of the leading experts on network business models. Marshall conducts research on information economics, covering such topics as the economics of networks, intellectual property, social effects of technology, and IT productivity. As co-developer of the concept of “two sided networks” he has been a major contributor to the theory of network effects. He received a BA from Yale and MS and PhD from MIT. His article with Geoff on “Strategies for Two-Sided Markets” has become a Harvard Business Review classic, in the top 50 articles of all time.