CX Workout Featured in Forrester Research Review of Journey Mapping Tools

Modified: June 24, 2019 at 8:50 am


BOSTON, MA. (November 15, 2018) – CX Workout, a wholly owned subsidiary of The Service Profit Chain Institute is pleased to announce that it has been  featured the recently released review of customer experience journey mapping tools entitled:  Now Tech: Journey Management, Q4 2018 – Forrester’s Overview Of 23 Journey Management Providers

This comprehensive report reviews several leading journey mapping tools and rank CX Workout as a “mid-size” provider. The report makes note that; “These platforms help to break down silos by: 1) connecting data sources across steps in a journey to create a unified view of a customer; 2) creating a repository of data-driven journey maps for analysis to model future behaviors and measure interactions; and 3) testing journey hypotheses, measuring results, and optimizing future interactions across journeys.”

CX Workout represents the next generation of journey mapping software, by going beyond journey mapping to true customer co-creation. For more information visit

About CX Workout

CX Workout is a full service CX design/consulting firm and a subsidiary of the Service Profit Chain Institute. The Service Profit Chain Institute was founded in 2005 by Joe Wheeler and Professors James Heskett and W. Earl Sasser of the Harvard Business School. Its mission is to help clients succeed by connecting the links between employees, customers and profits.

About Forrester Research

Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organization.