American Public Education Inc

Launching a New Innovation Solution

Challenge

APEI is one of the early entries into the online degree-granting education space serving military and public segments. With a mandate from their Board to pursue an innovative business model, they hired CX Workout to help them define the opportunity and design the new solution.

CX Workout has tremendous platform expertise. But even more rare is the combination of business acumen with the ability to work within the specific context of a given business or customer set. We already brought them back for follow on work and always look forward to finding other ways to work together!

Amy Bevilacqua, Senior Vice President, Innovation APEI

Solution

We began by completing extensive market research and from there, designed a solution that would meet the needs of the target market. Our team then:

  • Used CX Workout to map the customer experience.
  • Applied CX Workout Discussion Boards and Quantitative Focus Groups to provided development team feedback on the prototype.

Results

As a result of this project, APEI moved from Proof of Concept to MVP in a matter of weeks and plans to launch this year.

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