Irving Oil

Bringing the Irving Promise to Life for employees and customers


Our client, Irving Oil, had completed re-branding of their chain of Blue Canoe Convenience Stores and wanted to improve the consistency of the customer experience.

We had a tremendous boost in employee engagement. We had significant increases in customer satisfaction and likelihood to recommend scores. It was a pleasure working with CX Workout. I highly recommend them.

Harry Hadiaris, Former GM, Irving Oil Ltd.


We customized our POWER!SERVICE™ System to address the client’s specific needs:

  • We identified “Exceeds” versus “Meets” behaviors from top performers working in top performing stores.
  • We then integrated these findings with best practice research on service behaviors.
  • From this data we developed specific behaviors to support a more consistent delivery of TREAT: their five-step process of customer service.
  • Finally, we delivered a one-day coaching program to store managers followed by an e-learning program to employees to learn and practice the new coaching skills and front-line behaviors.


Spend per transaction rose over 12 percent and overall transactions rose 8 percent. Top Box Customer Satisfaction improved by over 10 points over a 9-month period and the company led the Convenience Retailer industry in customer satisfaction.

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