Wednesday, June 3, 2020
12:00 Noon to 1:00 PM ET

Leonard Murphy

GreenBook Executive
Editor & Producer

Rick Johnson

Director of Customer Insights,
Aetna, a CVS Health Company

Dr. Susan Dorfman

President, CMI Media
(a WPP Company)

Thanks for Joining Us


This is the third of a 3-webinar series dedicated to understanding the effect of the COVID-19 pandemic on consumers and the brands that serve them. During this 60-minute webinar, GreenBook Executive Editor Leonard Murphy will moderate a distinguished panel as they respond to new research from Decooda that uncovers the emotions and perceptions of US consumers during the COVID-19 pandemic. Discussion will include the impact of the pandemic and the implications for health care companies as they re-think the experience they will deliver in the future. This is part of a study of US consumers that will be tracked and updated as we continue to navigate through the pandemic.

Webinar key takeaways:

  • Learn about Decooda’s new research revealing how people are thinking about their physical and mental well-being during the COVID-19 pandemic.
  • Which brands consumers believe have impressed them in how they have handled the crisis, and which have disappointed them with their response.
  • Insights from our Guest Speakers: that include Rick Johnson Director of Customer Insights for Commercial Business at Aetna, a CVS Health Company, and Dr. Susan Dorfman President at CMI Media (a WPP Company.)

Please Register To View



The Research: Chief Insight Strategist Kirsten Zapiec from Decooda will present new research into the emotions and perceptions of US consumers leveraging Decooda’s proprietary CORE AI Cognitive Intelligence Machine.

After registering, you will receive a confirmation email with information on how to join the webinar on June 3, 2020. Please check your SPAM filter if you don’t see it right away!